Privacy Policy

PLEASE READ BEFORE AGREEING

PLEASE READ THIS BEFORE AGREEING TO OUR PRIVACY POLICY

This privacy policy ("policy") will help you understand how Petersen Automotive Museum Foundation("us", "we", "our," “Museum”) uses and protects the data you provide to us when you visit and use [website] ("website," "service").

We reserve the right to change this policy at any given time, of which you will be promptly updated. If you want to make sure that you are up to date with the latest changes, we advise you to frequently visit this page.

What User Data We Collect

When you visit the website, we may collect the following data:

  • Your IP address.

  • Your contact information and email address.

  • Other information such as interests and preferences.

  • Data profile regarding your online behavior on our website.

Why We Collect Your Data

We are collecting your data for several reasons:

  • To better understand your needs.

  • To improve our services and products.

  • To send you promotional emails containing the information we think you will find interesting.

  • To contact you to fill out surveys and participate in other types of market research.

  • To customize our website according to your online behavior and personal preferences.

Safeguarding and Securing the Data

The museum is committed to securing your data and keeping it confidential. The museum has done all in its power to prevent data theft, unauthorized access, and disclosure by implementing the latest technologies and software, which help us safeguard all the information we collect online.

Our Cookie Policy

Once you agree to allow our website to use cookies, you also agree to use the data it collects regarding your online behavior (analyze web traffic, web pages you spend the most time on, and websites you visit).

The data we collect by using cookies is used to customize our website to your needs. After we use the data for statistical analysis, the data is completely removed from our systems.

Please note that cookies don't allow us to gain control of your computer in any way. They are strictly used to monitor which pages you find useful and which you do not so that we can provide a better experience for you.

If you want to disable cookies, you can do it by accessing the settings of your internet browser. (Provide links for cookie settings for major internet browsers).

Links to Other Websites

Our website contains links that lead to other websites. If you click on these links, the museum is not held responsible for your data and privacy protection. Visiting those websites is not governed by this privacy policy agreement. Make sure to read the privacy policy documentation of the website you go to from our website.

Restricting the Collection of your Personal Data

At some point, you might wish to restrict the use and collection of your personal data. You can achieve this by doing the following:

  • When you are filling the forms on the website, make sure to read what the form is for and appropriately check or leave unchecked boxes prompting you to share data, if you don't want to disclose your personal information or share it with our partners. 

  • If you have already agreed to share your information with us, or our partners feel free to contact us via email and we will be more than happy to change this preference for you.

The museum will not lease or sell your personal information to any third parties, unless we have your permission. We might do so if the law forces us. Your personal information will be used when we need to send you promotional materials if you agree to this privacy policy.

Does The Petersen Share Your Personal Information?

Information about our customers is an important part of our business, and we are not in the business of selling our customers' personal information to others. If additional data is being requested by the museum for the use of a third party, it will only be shared if you are over the age of 16 and consent via an opt-in.

  • Events involving Third Parties: The museum partners with third parties to jointly host events and activations to enhance the overall offering. For example, you can attend an event at the museum where a third party has supplied a unique experience or gift bag. This partner may want to communicate with you after the event and the museum will provide you with a choice to opt into that third-party’s communication. In this instance, if you opt-in, and only if you opt-in, the museum may share the following data with its partner. identifiers such as your email, name, address, and information that may reveal age, gender, race, sexual orientation, or other protected classifications. If you do not opt-it, the museum will not share this data.

The Petersen Automotive Museum Foundation may employ automated license plate recognition (“ALPR”) technologies at various points of our parking lot entries and exits at 6060 Wilshire Blvd., Los Angeles, CA 90023. The ALPR technology is used to read and store vehicle license plate information (“ALPR Data”) to enhance efficiency in entry and exit of the parking lot by employees and visitors. We do not use the ALPR Data for any other purpose.