Hagerty teams with Gran Turismo 7

The Hagerty Collection with feature more than 70 cars

By David P. Castro - March 4, 2022

Photo courtesy of Sony Gran Turismo 7

Sony Interactive Entertainment and Hagerty have teamed up for the new PS4 and PS5 video game, Gran Turismo 7. GT7 will feature “Legend Cars Dealer” that houses a suite of more than 70 vehicles from different platforms, eras, and performance. Hagerty CEO McKeel Hagerty appears as an avatar in GT7 as the collection’s advisor, guiding players through the vehicle lineup, while providing insight on each model.

“To achieve our purpose of saving driving and car culture we’re laser-focused on creating on-ramps for car lovers of all ages,” said Hagerty CEO McKeel Hagerty. “The Gran Turismo franchise is such a perfect place for us to do that in a digital environment and I can’t wait to play the game and, via my in-game avatar, offer advice and comradery to gamers who stop by our virtual Hagerty Collection.”

The Hagerty Collection will include muscle cars, Group C Le Mans champions, iconic rally cars, and legendary movie cars. Players can acquire cars from the Hagerty Collection with in-game credits or game progressions. Car prices are based on the Hagerty Valuation Tool and will update based on real-life valuations. Hagerty Drivers Club member can opt in for an exclusive a select car with a custom Hagerty livery.

“One of Hagerty’s goals is bringing the love of driving to all ages in engaging and interactive ways,” said president of Hagerty Media & Entertainment Paul Rehrig. “The release of Gran Turismo 7 has been long-awaited for gamers and car enthusiasts alike, and we’re proud to bring the Hagerty community to it in such an innovative and compelling way.”

Article courtesy of Classiccars.com