Road to Eccellenza - an Italian Rally

May 17th - 25th, 2024

The Petersen Automotive Museum will have its inaugural International Rally, which takes place in some of the European’s most coveted automotive destinations, providing a one-of-a-kind experience to an intimate group of participants.

The first of a new International Rally series starts in the South of France and ends in Italy: ten days of highly curated experiences and exclusive access to the very best of the European landmarks, factories, private collections, art and culinary experiences.

The rally is comprised of 12 teams, and will travel from Monte Carlo, through Turin, Tuscany and the Italian Motor Valley, ending at the iconic Concorso d’Eleganza in Villa d’Este.

Exceptional vehicles are provided for this rally.

$35,000 Per Team (2 People)

Supplied vehicles on site, shuttles, hotels, meals per day, and daily activities, such as collection tours and more, are included in the price. Flights are not included.

Event Itinerary

Day 1 - Monaco

As guests fly into Nice Airport, the closest to Monaco, they will be transferred to the prestigious Hotel de Paris, perfectly central to the town of Monaco.

Day Two - Monaco

Monaco offers some of the best private car collections in the world. The group will have access to a few of them as we tour the Principality in the morning to then continue the day with a spirited drive on the iconic roads of the Rally de Monte Carlo, through the scenic Route Napoléon and back to Monaco for a memorable dinner with a stunning view of the French Riviera.

Day Three - Monaco

A perfect day in the waters of the Monaco Riviera onboard of a yacht which will take the group to the islands facing Cannes for an incredible, relaxing day made even more special by gourmet food and memorable entertainment.

For those who don’t wish to spend the day at sea, an optional visit to the fascinating Villa Ephrussi de Rothschild will be arranged. The Hotel De Paris also offers a wonderful spa to spend a few hours to regenerate before the adventure continues to Torino, the following day.

Day Four - Monaco to Turin

Heading out of Monaco and North towards the beautiful Langhe hills and wine region that surround the city of Torino, we’ll be pointing towards a landmark of the Italian automotive culture: the city which hosts several car manufactures and world-class artisan coach builders. After a stop at an incredible and extremely private collection, the rally will continue towards the city, where we will have access tovery special venues and a delightful dinner at the world-renown Villa Somis. The group will then spend the night in the city center of Turin at Principi di Piemonte.

Day Five - Turin to Portofino and Florence

We’ll start the day with more automotive destinations in the morning, to then proceed to the marvelous Portofino where we will stop for lunch after a spirited drive.

Through the Coast of Liguria towards the Millemiglia Routes we’ll make our way to Florence. We’ll then spend the night at in a beautiful Castle on the hills of the city.

Day Six - Tuscany

The small towns and incredible sights that Florence offer are unparalleled: we’ll spend the day exploring the tuscan territories, crossing lands through the vineyards, cypress-filled roads and medieval burgs.

The participants will have access to a private tour of one of the world’s most impressive art museums, which holds some of the best works of art produced between the 15th and 18th century, including Botticelli, Michelangelo and Leonardo Da Vinci.

Day 7 - Motor Valley

After Portofino, the group will head towards the Heart of what the highest form of Italian automotive manufacture has to offer: The Motor Valley. We’ll stop at a secret, never shown before private collection of incredible vehicles.

Afterwards we will visit the astonishing craftsmanship of the Pagani Atelier Factory to then continue with the Maserati Factory and conclude with Ferrari. The group will have the opportunity to dine at the world famous, Michelin Star Cavallino restaurant and drive back for another night in Florence.

Day 8 - Florence to Como

As the exploration of the Motor Valley and Tuscany comes to an end, we’ll head North to make our way to Lake Como, stopping on the way at a fabulous facility in Milano filled with incredible vehicles to explore our last private collection. After an immersive day of Italian masterpieces on wheels, the group will proceed towards the last leg of Road To Eccellenza, ending in Como.

Day 9 - Lake Como

As a grand finale for our Road to Eccellenza Rally, we will be traveling from Milano to the incredible sceneries of Lake Como where we will conclude with an unforgettable experience at Concorso d’Eleganza Villa d’Este. Since 1929, Villa d’Este has attracted the most iconic and valuable cars to have ever existed. The glamorous concourse takes place in a 1568 lakefront villa: The exquisite Historic Cars taking part in the international field of contestants create an incomparable atmosphere in the environs of Villa d’Este making a truly unique experience in the hearts of any car enthusiast.

Hotels, meals per day, and daily activities, such as collection tours and more, are included in the price. Flights are not included. Itinerary subject to changes.

If you have any questions about this experience, please email Luna Bondesan lbondesan@petersen.org or Michael Bodell at mbodell@petersen.org.