2011 MOTO UNDONE

Joey Ruiter

Moto Undone is a pure idea in a rigorously geometric form and the most uncompromising two-wheeled design object ever built. It tosses out all moto-design cues, replacing them with a mobile magic mirror on which the rider looks vulnerably organic. Industrial designer Joey Ruiter is famous for outrageously simple vehicle shapes that can be experienced as threatening in their synthetic aloofness, and Moto Undone does not need a person: it is perfect in itself, more an object for worship than a vehicle.

COURTESY OF J. RUITER / JOEY RUITER

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